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Fresh Market Update | January 28, 2026

Jan 28, 2026 | Fresh Market Update | 0 comments

Cucumber

Cucumber

Market: Stable | Quality: Good | Demand: Steady

The cucumber market is steady on demand but tight on volume. Mexico’s production is decreasing with the cool/rainy temperatures and being past the peak for production until new crop starts in March. Market should remain strong through February.

Lemons

Lemons

Market: Stable | Quality: Good | Demand: Steady

California continues to have a strong supply of lemons, skewing toward choice. Navels are peaking in larger sizes with scarce availability in sizes smaller than 88s.

Lettuce

Lettuce

Market: Up | Quality: Okay | Demand: Steady

The Iceberg market continues to heat up with extremely light yields coming from the fields, stemming from cosmetic issues like internal burn and mildew. Demand continues to be strong for Iceberg. Other commodities like Romaine, Leaf, and Cabbage are in much lower demand and have adequate supply.

Onions Whole

Onions

Market: Stable | Quality: Excellent| Demand: Steady

The Iceberg market continues to heat up with extremely light yields coming from the fields, Onions continue to cross in from Mexico offering another solution to help with the higher freight rates in the Pacific Northwest.

Bell Peppers

Peppers

Market: Stable | Quality: Okay | Demand: Steady

The supply for peppers is steady with good demand. Florida is still producing but depending on the frost expected this weekend, it could end the season early for them. This would put more pressure on Mexico to produce more volume. Could see an increase in price next week.

Potatoes

Potatoes

Market: Stable | Quality: Excellent | Demand: Steady

The potato quality remains beautiful with a plentiful supply. Freight continues to be a challenge with the winter storms keeping pressure on the market.

Potatoes

Tomatoes

Market: Up/Tight | Quality: Okay | Demand: Steady

Tomato market has increased across the board in Florida and Mexico. Florida has already been light on production due to cool weather and is now looking at sub-freezing temperatures through this weekend/early next week. These frost conditions will slow plant growth, reduce yields, and cause a bloom drop, tightening an already limited supply. If the freezing temperatures are brief and not severe damage will be reduced, but everything depends on the duration and low temperatures. Mexico is also having cooler temperatures with rain that has their production down. This has caused issues with quality and having a good amount of #2 product. I would expect the market to remain tight though early February.

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